ALIMA PURE

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Alima Pure is a natural cosmetics brand from Portland, Oregon. Made using clean, non-toxic ingredients, Alima Pure products are designed for everyone.

Kate O’Brien founded Alima Pure in 2004 in her attic, when the natural beauty landscape was very different. She wasn’t a makeup artist or beauty industry insider. She was a mother and a kindergarten teacher.

As a woman owned and run company, empowering and connecting with women has always been at the forefront of what they do. At Alima Pure they believe that your makeup should be able to do many things at once, just like you. Makeup should enhance what you love most about yourself without hiding who you are.

They make makeup that doesn’t compromise. Their cosmetics are luxurious, high-performance, and made using clean ingredients. They seek to redefine makeup as an empowering tool of self- expression through their extensive range of foundation shades. Their products are free of parabens, sulfates, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles. They’re absolutely never tested on animals.