100% PURE

100% PURE™ isn’t just a name. Or just their ingredient list. 100% PURE™ is a commitment to producing the purest, healthiest products and educating everyone on why being 100% PURE™ is so important. They strive to live with compassion, kindness and empathy; to be environmentally sustainable and to improve the lives of people and animals while also being charitable and giving back to our global community.

All 100% PURE™ formulations adhere to strict purity standards and will never contain harsh ingredients. They source their pigments from fruit, vegetables, tea, and cocoa to avoid commonly used FD&C colorants and heavy metal dyes. Thier commitment to animal welfare means that they will never, EVER test on animals – and that their products will always be certified cruelty-free. They go through a painstaking process to make sure each ingredient sourced is never animal sourced.

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